Data Visualization Model for Multi-party Analysis and Strategic Decision-Making in International Trade
Abstract
This paper presents a detailed analysis of Ecuador’s non-oil exports over ten years. The study was performed using the SPEM methodology and data-cleaning processes. The results highlight a notable coherence in analyzing the most relevant export items and the main trading partners, providing essential information for strategic decision-making. Furthermore, recommendations related to the technical conditions necessary to achieve precise and accurate communication through data visualization were considered, and adequate answers to the questions generated in the business knowledge stage contributed to the users’ knowledge.
Furthermore, the study suggests incorporating import data to enhance the analysis and provide a foundation for future research in this area.
Downloads
References
M. Sosa Arencibia, “Mercado internacional del cacao: una referencia obligada para la inserción del cacao de Baracoa,” Revista Cubana de Información en Ciencias de la Salud, 2018.
A. Kirk, Data Visualization: a successful design process. Packt publishing LTD, 2012.
W. Araque and A. Arguello, “Cacao Ecuatoriano, una Fuente de Oportunidades de Negocio para Emprendedores y Pyme Exportadoras,” Observatorio PyME - Universidad Andina Simón Bolivar, vol. 20, 2014.
L. A. Tercero Espinoza, M. Soulier, and S. Haag, “Visualizing global trade flows of copper: An examination of copper contained in international trade flows in 2014,” 2016.
L. Tonon Ordóñez, J. Vásquez Bernal, A. Armijos Orellana, and J. Altamirano Flores, “Análisis de las exportaciones ecuatorianas por medio del modelo de gravedad. Caso banano: Ecuadorian exports analysis through a gravity model approach. Banana case,” REVISTA CIENTÍFICA ECOCIENCIA, vol. 9, no. 4, pp. 77–110, 2022.
S. I. Goyzueta Rivera, “Big Data marketing: una aproximación,” Revista Perspectivas, no. 35, pp. 147–158, 2015.
M. Suárez-Castro, Y. Vega-Sampayo, E. Olivero-Vega, and A. Jiménez-Chávez, “Análisis en el comportamiento de las exportaciones colombianas hacia China desde el 2013 hasta el 2018,” e innovación, 2020.
United Nations Department of Economic and S. Affairs, International Trade Statistics Yearbook 2019, Volume II. United Nations, 2021. [Online]. Available: https://www.un-ilibrary.org/content/books/9789210054799
Iniciativa Aporta, “Visualización de datos: Definición, tecnologías y herramientas,” 2016. [Online]. Available: https://acortar.link/9DD1Mb
T. Munzner, Visualization analysis and design. CRC press, 2014.
Modern Language Association of America, MLA handbook. The Modern Language Association of America, 2021.
H. Casanova, “Graficación Estadística y Visualización de Datos.,” Ingeniería, 2017.
Y. Rodríguez Sánchez, “La visualización de la información: especialización emergente para la exploración y la representación del conocimiento científico,” Investigación Bibliotecológica: archivonomía, bibliotecología e información, vol. 32, no. 74, pp. 11–15, Feb. 2018.
G. Morrison, S. V. Buldyrev, M. Imbruno, O. A. Doria Arrieta, A. , R. M. Rungi, and F. Pammolli, “On Economic Complexity and the Fitness of Nations,” Sci Rep, vol. 7, no. 1, p. 15332, Nov. 2017.
F. Castro, G. Beguerí, and A. Malberti, “Visualización en ciencia de datos,” XX Workshop de Investigadores en Ciencias de la Computación (WICC), vol. 7, pp. 242–245, Apr. 2018.
F. Skender and V. Manevska, “Data Visualization Tools-Preview and Comparison,” Journal of Emerging Computer Technologies, vol. 2, no. 1, pp. 30–35, 2022.
D. S. Medina López, M. Orellana, L. B. Tonon Ordóñez, and J. L. Zambrano-Martinez, “Modelo Visual del Comercio Externo en Exportaciones Ecuatorianas,” Revista Tecnológica-ESPOL, vol. 35, no. 2, pp. 143–156, 2023.
J. E. Durán Lima and D. Zaclicever, “América Latina y el Caribe en las cadenas internacionales de valor,” Serie Comercio Internacional, 2013.
M. J. Straka, G. Caldarelli, and F. Saracco, “Grand canonical validation of the bipartite international trade network,” Phys Rev E, vol. 96, no. 2, p. 22306, 2017.
C. Dong et al., “Competition and transmission evolution of global food trade: A case study of wheat,” Physica A: Statistical Mechanics and Its Applications, vol. 509, pp. 998–1008, 2018.
Q. Dar, G. F. Dar, J.-H. Ma, and Y.-H. Ahn, “Visualization, economic complexity index, and forecasting of South Korea international trade profile: a time series approach,” Journal of Korea Trade, vol. 24, no. 1, pp. 131–145, 2020.
A. Qaiser, A. Niaz, M. A. Sheikh, H. Akram, and A. Murtaza, “The impact of Corporate Governance quality on the financial performance of South Asian Stock Market,” Asian Finance Research Journal (AFRJ), vol. 5, no. 2, 2023.
H. Kim, D. Moritz, and J. Hullman, “Design patterns and trade-offs in responsive visualization for communication,” in Computer Graphics Forum, 2021, pp. 459–470.
D. Ren, “Visualization Authoring for Data-driven Storytelling,” UC Santa Barbara, 2019.
Banco Mundial, “World Bank Open Data,” 2022.
P. X. Molina Narváez, M. Orellana, J.-F. Lima, and J. L. Zambrano-Martinez, “Vigilancia Inteligente del Comercio Exterior: Detección de Anomalías en las Importaciones del Ecuador con Minería de Datos,” Revista Tecnológica - ESPOL, vol. 36, no. E1, pp. 12–24, Oct. 2024, doi: 10.37815/rte.v36nE1.1208.
S. Batt, T. Grealis, O. Harmon, and P. Tomolonis, “Learning Tableau: A data visualization tool,” J Econ Educ, vol. 51, no. 3–4, pp. 317–328, 2020.
B. B. Becerra, S. V. Reyes, A. G. Hernández, P. V. Elizondo, and A. M. González, “Good practice guide for data visualization in the area of descriptive statistics,” in 2021 Mexican International Conference on Computer Science (ENC), 2021, pp. 1–8.
A. T. Calle Clavijo, L. Tonon-Ordóñez, and M. Orellana, “Minería Visual de Datos para la Toma de Decisiones Estratégicas en Importaciones,” Revista Tecnológica - ESPOL, vol. 36, no. E1, pp. 163–176, Oct. 2024, doi: 10.37815/rte.v36nE1.1209.
C. Casanova, L. Xia, and R. Ferreira, “Measuring Latin America’s export dependency on China,” Hong Kong: BBVA Working Paper, no. 15/26, 2015.
M. F. Cazorla Logroño, E. F. Santillán Villagómez, G. C. Quirola Quizhpi, and A. K. Olivo Cobos, “Evolution of oil exports and its effect on the economy of Ecuador post-COVID,” Domino de las Ciencias, vol. 9, no. 1, pp. 888–910, 2023.
Copyright (c) 2025 Latin American Journal of Computing
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This article is published by LAJC under a Creative Commons Attribution-Non-Commercial-Share-Alike 4.0 International License. This means that non-exclusive copyright is transferred to the National Polytechnic School. The Author (s) give their consent to the Editorial Committee to publish the article in the issue that best suits the interests of this Journal. Find out more in our Copyright Notice.
Disclaimer
LAJC in no event shall be liable for any direct, indirect, incidental, punitive, or consequential copyright infringement claims related to articles that have been submitted for evaluation, or published in any issue of this journal. Find out more in our Disclaimer Notice.
